- A fun (or educational and fun) activity
- Thoughtful opportunities to mingle with other customers, family, friends and fans.
It’s important to know how to plan a customer appreciation event, since they can really improve customer satisfaction, retention of your client base, referrals, testimonials and even sales to new clients.
Done correctly, events have the following advantages:
- Improve customer retention
- Obtain testimonials
- Get good PR and visibility
- Expand your client base
- Make more sales!
So, what does “done correctly” mean for customer appreciation events? How much should you spend on these things? (grumbles the accountant) and what activities should you plan?