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The best customer appreciation events include three factors:

  • Food
  • A fun (or educational and fun) activity
  • Thoughtful opportunities to mingle with other customers, family, friends and fans.

It’s important to know how to plan a customer appreciation event, since they can really improve customer satisfaction, retention of your client base, referrals, testimonials and even sales to new clients.

Done correctly, events have the following advantages:

  • Improve customer retention
  • Obtain testimonials
  • Get good PR and visibility
  • Expand your client base
  • Make more sales!

So, what does “done correctly” mean for customer appreciation events?  How much should you spend on these things? (grumbles the accountant) and what activities should you plan?

Read More:  How to Plan the Best Customer Appreciation Event Ever!

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